Crowne Plaza Manhattan Times Square Opens as New IHG

Crowne Plaza by IHG has debuted its new flagship property in New York City, marking a key milestone in the brand’s global estate transformation. The Crowne Plaza Manhattan Times Square is a 22-story hotel with 685 city-view guestrooms, developed by Al Rayyan Tourism Investment Company and managed by Highgate. It occupies a landmark building originally constructed for the 1964 New York World’s Fair, now reimagined with modern design and locally inspired artwork by Brazilian-born, Atlanta-based artist Tiago Magro.

The hotel is located steps from Times Square, Rockefeller Center, the Broadway Theater District, and Central Park, placing guests at the center of business, culture, and entertainment. Ginger Taggart, Vice President of Brand Management for Global Premium Brands at IHG Hotels & Resorts, said the property reflects the brand’s New Modern design philosophy and serves as a defining moment for Crowne Plaza’s vision of blended travel.

Tarek M. El Sayed, Managing Director and CEO of ARTIC, emphasized the transformation’s significance, calling it more than a renovation and reflecting long-term confidence in the US hospitality market. He noted ARTIC’s commitment to enhancing asset value and strengthening its presence in key markets.

Guest experiences include Fifty-First Street Social, a vibrant bar and all-day dining destination, and a 24/7 Marketplace offering grab-and-go essentials. Signature programming features Weekly Socials and Daily Rituals, which provide curated food-and-beverage offerings and restorative morning and evening touches, from wellness-focused options to sleep-enhancing recommendations.

For business travelers, the hotel offers flexible meeting and event spaces, including The Studio for intimate collaboration, supported by a dedicated Meetings & Events Concierge. The Manhattan Level on the upper floors provides expansive suites with skyline views and residential-inspired comforts. At the pinnacle, the Broadway Suite on the 22nd floor offers an exclusive penthouse retreat with a terrace for milestone celebrations.

With over 400 hotels open globally and nearly 150 properties in its pipeline, Crowne Plaza expects to add more than 36,000 rooms in the coming years, expanding its global footprint by over 35 percent as it broadens its portfolio and reinforces its position in blended travel.